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Who are ad-blocking users anyway?
So, anyway, some promised introductions…
- Latest Posts
- General
- Industry
- News
Users know that publishers need to monetize
24. February 2021
The truth is that many people in the industry see users as an obstacle.
Treating 200 million ‘ad-aware’ users as organic influencers
12. February 2021
Brands today spend billions on influencer marketing each year, with recent estimates suggesting that global influencer marketing spend has tripled between 2017 and 2020.
eyeo launches Crumbs, bridging the gap between privacy and identity
22. January 2021
If you’ve been paying attention of late then you might have already sensed that we were working on something big in the realm or privacy.
Learning from GDPR: why we must act now on intrusive ad formats
21. January 2021
Do you think you know ad-blocking users? Think again.
How to boost ad viewability by targeting ‘ad aware’ users
26. November 2020
Over the past few years marketers have attached increasing value to ad viewability… but what does that mean? And does it even matter?
Keeping content free for everyone to enjoy
20. November 2020
There’s an interesting elephant in the room that a lot of people seem to enjoy not talking about…free content
The smartest advertisers in the room need to move fast to recoup lost revenues
19. November 2020
The COVID-19 pandemic has worked its way into the fabric of every industry and every organisational infrastructure across the planet, and the advertising sector is no different.
The real value of advertising to standard, ad-blocking and ad-filtering users
17. November 2020
For over a decade the advertising industry has seen digital content consumers as almost binary; ad blocking users and non-adblocking users. However, as the industry and technology has evolved, this way of thinking is no longer valid or accurate.
