By supporting a nonintrusive, fair and sustainable online exchange between all players in the ad ecosystem, Acceptable Ads represents a sea change in the way the ad industry views the subject of cooperation and compromise.
The effect of Acceptable Ads on the internet
What coalitions exist within the Acceptable Ads Committee, how are they formed and why do they matter?
Who’s on the independent Acceptable Ads Committee and what are their responsibilities?
The ad formats approved by Acceptable Ads are designed to be nonintrusive and respectful. What makes an ad an ‘Acceptable Ad’?
One cannot navigate the modern terrain of online advertising and user interests without looking at how it all holds together, how a give-and-take from all sides leads to a sustainable future.
Like all groups of people, even ad-blocking users have differences among them.
Here’s thing about users: they’re valuable.
So, anyway, some promised introductions…
The truth is that many people in the industry see users as an obstacle.
Brands today spend billions on influencer marketing each year, with recent estimates suggesting that global influencer marketing spend has tripled between 2017 and 2020.