How to boost ad viewability by targeting ‘ad aware’ users
26. November 2020
Over the past few years marketers have attached increasing value to ad viewability… but what does that mean? And does it even matter?
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How to boost ad viewability by targeting ‘ad aware’ users
Over the past few years marketers have attached increasing value to ad viewability... but what does that mean? And does it even matter?
- Latest Posts
- Allgemein
- Industry
- News
Keeping content free for everyone to enjoy
20. November 2020
There’s an interesting elephant in the room that a lot of people seem to enjoy not talking about…free content
The smartest advertisers in the room need to move fast to recoup lost revenues
19. November 2020
The COVID-19 pandemic has worked its way into the fabric of every industry and every organisational infrastructure across the planet, and the advertising sector is no different.
The real value of advertising to standard, ad-blocking and ad-filtering users
17. November 2020
For over a decade the advertising industry has seen digital content consumers as almost binary; ad blocking users and non-adblocking users. However, as the industry and technology has evolved, this way of thinking is no longer valid or accurate.
Low ad exposure: how can advertisers get more visibility?
27. October 2020
The typical online user is bombarded with thousands of advertising messages on a daily basis. Little wonder many advertisers struggle
Online Advertising: where is your data really going?
22. October 2020
The issue of transparency around the collection and use of online users’ personal data has hit the headlines recently, with
Listening to the post-COVID ‘mood music’ of users
30. September 2020
Great advertising is fearless. Yet COVID-19 has torn up the advertising strategy playbook, with many brands rushing to hit pause on all advertising.
Ad-blocking users are not a ‘lost segment’ for advertisers – in fact, they are quite easy to find.
25. September 2020
The future of online advertising has to involve creating and delivering high-quality, non-intrusive ads that strongly appeal to a specific user community, because this is a fair exchange that the vast majority of users are more than willing to accept.
The hard reality: Online advertising has irritated users with online ads for too long
24. September 2020
Users’ data has rapidly become the most important web asset for countless participants in the online economy.
