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The future of advertising and ad blocking

Advertisers who want to recoup the losses from COVID19 have to be creative and smart. Here are some predictions for the future of advertising and ad blocking.
Future of ad blocking and advertising post covid19
Ad Blocking

The future of advertising and ad blocking

Advertisers who want to recoup the losses from COVID19 have to be creative and smart. Here are some predictions for the future of advertising and ad blocking.

General

The power of users: AdTech and the GameStop affair

As the story of a video game retailer’s soaring stock price sparked the attention of the American financial market, many from the ad tech community drew parallels between the two. What are the similarities?

General

Balance, Corona, and Acceptable Ads

The marks of this unexpected and tragic force have moved like a wave through society, altering not only our way of life, but also our jobs and revenues, especially for those who work in online advertising.