The user is and will remain the lynchpin of the entire system. So is there a way for ad networks to also take part in improving the user experience?
User experience on partner sites – should ad networks care?
Ad blockers are now ubiquitous thanks to the backlash against the annoying ads of the aughts.
Officially launched in the United States in August 2021, Trestle is the only advertiser solution on the market that enables advertisers to reach ad-filtering users at scale.
It’s vital to consider not just the content within an advertisement, but ad placement: the content an ad appears next to.
As users play a huge role in the success of advertising, we pulled together stats to o shed some light on what users think user about four different ad types.
The COVID-19 pandemic has worked its way into the fabric of every industry and every organisational infrastructure across the planet, and the advertising sector is no different.
The ad formats approved by Acceptable Ads are designed to be nonintrusive and respectful. What makes an ad an ‘Acceptable Ad’?
The issue of transparency around the collection and use of online users’ data for online advertising has hit headlines. Where is our data going?