Acceptable Ads
The AAC Coalitions: an explainer
What coalitions exist within the Acceptable Ads Committee, how are they formed and why do they matter?
14. April 2021
Featured Post
The AAC Coalitions: an explainer
What coalitions exist within the Acceptable Ads Committee, how are they formed and why do they matter?
Acceptable Ads
Who’s who on the Acceptable Ads Committee? We explain.
Who’s on the independent Acceptable Ads Committee and what are their responsibilities?
7. April 2021
Acceptable Ads
The Acceptable Ads criteria: an explainer
The ad formats approved by Acceptable Ads are designed to be nonintrusive and respectful. What makes an ad an ‘Acceptable Ad’?
1. April 2021
Sustainable Web
A sustainable web: What does that actually mean?
One cannot navigate the modern terrain of online advertising and user interests without looking at how it all holds together, how a give-and-take from all sides leads to a sustainable future.
24. March 2021
Users
The two types of ad-blocking users
Like all groups of people, even ad-blocking users have differences among them.
17. March 2021
Users
Why should publishers care about user experience?
Here’s thing about users: they’re valuable.
10. March 2021
Users
Users know that publishers need to monetize
The truth is that many people in the industry see users as an obstacle.
24. February 2021
Users
Treating 200 million ‘ad-aware’ users as organic influencers
Brands today spend billions on influencer marketing each year, with recent estimates suggesting that global influencer marketing spend has tripled between 2017 and 2020.
12. February 2021
News
eyeo launches Crumbs, bridging the gap between privacy and identity
If you’ve been paying attention of late then you might have already sensed that we were working on something big in the realm of privacy.
22. January 2021
