What are Acceptable Ads?
Acceptable Ads are ads that abide by criteria specially developed for and by ad-blocking users. They are respectful, nonintrusive, and relevant.
Over 150 million ad-blocking users have consented to seeing Acceptable Ads.
Without Acceptable Ads
Overwhelming amounts of poor-quality online advertising exists. This disrupts the user experience and leads to huge amounts of users installing ad blockers.
Users are frustrated, advertisers miss out on an important audience, and publishers miss out on advertising revenue. Everyone loses.
With Acceptable Ads
Acceptable Ads create a sustainable middle ground between user choice and monetization. The Acceptable Ads Standard is defined with users in mind.
This helps provide noninvasive ad formats that they are happy to see, allowing publishers to increase their advertising revenue. Everyone wins.
and why this is not a new concept