The Acceptable Ads Committee

The independent Acceptable Ads Committee (AAC), established in 2017, creates exceptional ad standards. This improves user experience while delivering real value to content publishers and online advertisers.

The AAC determines the criteria that define which ads are acceptable. It also governs the Acceptable Ads Standard.

Join the Acceptable Ads Committee

The AAC is divided into three coalitions: For-profit, User Advocate, and Expert

Each coalition consists of several Groups. Groups are based upon the specific segment they represent, like the advertisers group or the digital rights organizations group. Each Group includes a Representative and multiple supporting Members.

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The Acceptable Ads Committee is at the forefront of online change

We want to empower users, but also find balance and sustainability for an online world where publishers, advertisers, users and nonprofit organizations all have a say in creating the standards that will make the web a better place.

Fill out the form below and join us in shaping the future of the web.

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