Acceptable Ads help publishers, networks and advertisers generate more viable sources of revenue, which keeps online content free and delivers less intrusive ads that provide a more positive user experience.
Acceptable Ads must comply with specific criteria to be shown to users of ad-blocking software.
Ads should not disrupt the user’s natural reading flow. Ads should instead be placed above, beside or below the primary content.
Ads should be clearly marked with the word "advertisement" or a reasonable equivalent.
There are strict size requirements for individual ad sizes, as well as the total space occupied by ads.