Support better advertising.
Reach new audiences.
Acceptable Ads help publishers, networks and advertisers generate more viable sources of revenue, which keeps online content free and delivers less intrusive ads that provide a more positive user experience.
What are Acceptable Ads?
Acceptable Ads must comply with specific criteria to be shown to users of ad-blocking software.
Placement
Ads should not disrupt the user’s natural reading flow. Ads should instead be placed above, beside or below the primary content.
Distinction
Ads should be clearly marked with the word "advertisement" or a reasonable equivalent.
Size
There are strict size requirements for individual ad sizes, as well as the total space occupied by ads.
Who benefits from Acceptable Ads?
Publishers
Increase your revenue
Ad Networks
Monetize your audience
Advertisers
Extend your reach
Ad-Tech Suppliers
Opportunities for growth
Users
Support the free and open web