Like all groups of people, even ad-blocking users have differences among them.
The two types of ad-blocking users
Here’s thing about users: they’re valuable.
So, anyway, some promised introductions…
The truth is that many people in the industry see users as an obstacle.
Brands today spend billions on influencer marketing each year, with recent estimates suggesting that global influencer marketing spend has tripled between 2017 and 2020.
Over the past few years marketers have attached increasing value to ad viewability… but what does that mean? And does it even matter?
Great advertising is fearless. Yet COVID-19 has torn up the advertising strategy playbook, with many brands rushing to hit pause on all advertising.
The future of online advertising has to involve creating and delivering high-quality, non-intrusive ads that strongly appeal to a specific user community, because this is a fair exchange that the vast majority of users are more than willing to accept.
Users’ data has rapidly become the most important web asset for countless participants in the online economy.
Looking back on the last decade of online advertising, one trend becomes clear: as online ads became bigger, flashier, and more invasive, the popularity of installing ad blockers soared.