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The user is and will remain the lynchpin of the entire system. So is there a way for ad networks to also take part in improving the user experience?
Earning back lost revenue is possible for publishers through reaching ad-blocking or ad-filtering users with Acceptable Ads.
It’s a question as old as the field of advertising itself: what are consumers’ expectations for advertisements?
Trying to target the younger consumers is tricky and costly for advertisers today, but it doesn’t have to be.
As users play a huge role in the success of advertising, we pulled together stats to o shed some light on what users think user about four different ad types.
Like all groups of people, even ad-blocking users have differences among them.
Here’s thing about users: they’re valuable.
The truth is that many people in the industry see users as an obstacle.
Brands today spend billions on influencer marketing each year, with recent estimates suggesting that global influencer marketing spend has tripled between 2017 and 2020.
