Earning back lost revenue is possible for publishers through reaching ad-blocking or ad-filtering users with Acceptable Ads.
Unlocking lost revenue with ad-filtering users
It’s a question as old as the field of advertising itself: what are consumers’ expectations for advertisements?
Trying to target the younger consumers is tricky and costly for advertisers today, but it doesn’t have to be.
As users play a huge role in the success of advertising, we pulled together stats to o shed some light on what users think user about four different ad types.
Like all groups of people, even ad-blocking users have differences among them.
Here’s thing about users: they’re valuable.
So, anyway, some promised introductions…
The truth is that many people in the industry see users as an obstacle.
Brands today spend billions on influencer marketing each year, with recent estimates suggesting that global influencer marketing spend has tripled between 2017 and 2020.
Over the past few years marketers have attached increasing value to ad viewability… but what does that mean? And does it even matter?