The Acceptable Ads Committee
The independent Acceptable Ads Committee (AAC) determines the criteria that define which ads are acceptable. It also governs the Acceptable Ads standard.
Established in 2017, the AAC creates nonintrusive, exceptionally-researched ad standards that respect user experience while delivering real value to content publishers and online advertisers.
The AAC is divided into three coalitions:
For-profit, User Advocate and Expert
Each coalition consists of several Groups. Groups are based upon the specific segment they represent, like the advertisers group or the digital rights organizations group. Each Group includes a Representative and multiple supporting Members.
This coalition consists of business stakeholders, including advertisers, ad-tech providers, advertising agencies, publishers, and content creators.
User Advocate Coalition
This coalition consists of stakeholders who are defenders of user choice. Digital rights organizations and ad-blocking users make up this Group.
User agents, creative agents, researchers, and academics are in this Group. They are stakeholders who are specialists in online advertising and ad blocking.
Meet the Committee
Elizabeth Johnson, Director, Growth & Emerging Media, Ad Council
Breanna Fowler, Strategic Partnerships & Advertising, Dell
Thomas Wrobel, Trivago
Karina Miñano, Advisory group member
Ad Tech Agencies
Marty Kratky-Katz, CEO, Blockthrough
Todd Garland, Founder, BuySellAds
Sebastien Bock, GVP Tech & Product Programmatic & Data, Rakuten Marketing
Jon Malach, CEO, Native Ads, Inc.
Henry Lau, Head of Partnerships, Instinctive
Alex Calic, Chief Revenue Officer, The Media Trust
Henrik Lohk, Co-founder, Adtoma AB
Kenny Lau, Head of Commercialization, Criteo
Mat Bennett, Managing Director, OKO Digital
Tom Gabriele, Co-Founder, WowYow Inc.
Dan Greenberg, Founder & CEO, Sharethrough
Eric Simon, COO, Skydeo
Lila Hunt, Head of Digital Ad Strategy, System1
Scott Schwanbeck, CEO, AAX
Andres Moran, Vice President of Sales & GM of Ad Marketplace, Wunderkind
Laura Beaupre, Media Supervisor, LookListen
Kevin Vanvalkenburgh, Vice President of Connections Planning, The Tombras Group
Tom Rathbone, Head of Technology, PartnerCentric
Christoph Bornschein, CEO/Founder, TLGG
Will Perkins, Director of Paid Social & Marketplaces, Visiture
Publishers & Content Creators
Nick Flood, Global Commercial Operations Director, Future Publishing Ltd.
Gavin Hall, CTO, TED
Christian Hendricks, Founder, Local Media Consortium
Scott Messer, VP Content Channels, Leaf Group
Loic Dussart, COO, KOL
Dominick Miserandino, CEO, The Inquisitr
Natascha Chamuleau, Chief Advertising Officer, WeTransfer
User Advocate Coalition
Digital Rights Organizations
Linda Sherry, Director National Priorities, Consumer Action
Amelia Andersdotter, Chair, Dataskydd.net Sverige
Holmes Wilson, Co-Founder/Co-director, Fight for the Future
Zack Sinclair, Ad-blocking User
Leli Schiestl, Ad-blocking User
Adham Zahran, Ad-blocking User
Vinay Majithia, Ad-blocking User
Researchers & Academics
Zubair Shafiq, Assistant Professor, Department of Computer Science, The University of Iowa, USA
Arvind Narayanan, Associate Professor, Princeton University
Lukasz Olejnik, Privacy Engineering Researcher, Independent
Ratko Vidakovic, CEO, AdProfs
Tobias Urban, Ph.D. student, Institute for Internet Security
Download documents from the committee
2019, AUGUST 02
2018, AUGUST 13
2017, MARCH 15
The Acceptable Ads Committee is at the forefront of online change
We want to empower users, but also find balance and sustainability for an online world where publishers, advertisers, users and nonprofit organizations all have a say in creating the standards that will make the web a better place.
Fill out the form below and join us in shaping the future of the web.