The Acceptable Ads Committee

The independent Acceptable Ads Committee (AAC) determines the criteria that define which ads are acceptable. It also governs the Acceptable Ads standard.

 

 

Established in 2017, the AAC creates nonintrusive, exceptionally-researched ad standards that respect user experience while delivering real value to content publishers and online advertisers.

The AAC is divided into three coalitions:

For-profit, User Advocate and Expert

Each coalition consists of several Groups. Groups are based upon the specific segment they represent, like the advertisers group or the digital rights organizations group. Each Group includes a Representative and multiple supporting Members.

For-profit Coalition

This coalition consists of business stakeholders, including advertisers, ad-tech providers, advertising agencies, publishers, and content creators.

User Advocate Coalition

This coalition consists of stakeholders who are defenders of user choice. Digital rights organizations and ad-blocking users make up this Group.

Expert Coalition

User agents, creative agents, researchers, and academics are in this Group. They are stakeholders who are specialists in online advertising and ad blocking.

Meet the Committee

For-Profit Coalition

Advertisers

Representative:
Elizabeth Johnson, Director, Growth & Emerging Media, Ad Council


Members:
Breanna Fowler, Strategic Partnerships & Advertising, Dell
Thomas Wrobel, Trivago
Karina Miñano, Advisory group member
Apply

Ad Tech Agencies

Representative:
Marty Kratky-Katz, CEO, Blockthrough

Members:
Todd Garland, Founder, BuySellAds
Sebastien Bock, GVP Tech & Product Programmatic & Data, Rakuten Marketing
Jon Malach, CEO, Native Ads, Inc.
Henry Lau, Head of Partnerships, Instinctive
Alex Calic, Chief Revenue Officer, The Media Trust
Henrik Lohk, Co-founder, Adtoma AB
Kenny Lau, Head of Commercialization, Criteo
Mat Bennett, Managing Director, OKO Digital
Tom Gabriele, Co-Founder, WowYow Inc.
Dan Greenberg, Founder & CEO, Sharethrough
Eric Simon, COO, Skydeo
Matt Delgado, VP & GM of social publishing, System1
Scott Schwanbeck, CEO, AAX
Andres Moran, Vice President of Sales & GM of Ad Marketplace, Wunderkind
Apply

Advertising Agencies

Representative:
Laura Beaupre, Media Supervisor, LookListen


Members:
Kevin Vanvalkenburgh, Vice President of Connections Planning, The Tombras Group
Tom Rathbone, Head of Technology, PartnerCentric
Christoph Bornschein, CEO/Founder, TLGG
Will Perkins, Director of Paid Social & Marketplaces, Visiture
Apply

Publishers & Content Creators

Representative:
Nick Flood, Global Commercial Operations Director, Future Publishing Ltd.

Members:
Gavin Hall, CTO, TED
Christian Hendricks, Founder, Local Media Consortium
Scott Messer, VP Content Channels, Leaf Group
Loic Dussart, COO, KOL
Dominick Miserandino, CEO, The Inquisitr
Natascha Chamuleau, Chief Advertising Officer, WeTransfer
Apply

User Advocate Coalition

Digital Rights Organizations

Representative:
Linda Sherry, Director National Priorities, Consumer Action
Amelia Andersdotter, Chair, Dataskydd.net Sverige

Members:
Holmes Wilson, Co-Founder/Co-director, Fight for the Future
Apply

Users

Representative:
Zack Sinclair, Ad-blocking User

Members:
Leli Schiestl, Ad-blocking User
Adham Zahran, Ad-blocking User
Apply

Expert Coalition

Creative Agents

Representative:
Apply

Members:
Tobias Eidem, BrandGlobe and former chairman of Sweden’s KIA-index, BrandGlobe

Apply

Researchers & Academics

Representative:
Zubair Shafiq, Assistant Professor, Department of Computer Science, The University of Iowa, USA

Members:

Arvind Narayanan, Associate Professor, Princeton University
Lukasz Olejnik, Privacy Engineering Researcher, Independent
Ratko Vidakovic, CEO, AdProfs
Tobias Urban, Ph.D. student, Institute for Internet Security
Apply

User Agents

Representative:
Apply

Members:
Apply

The Acceptable Ads Committee is at the forefront of online change

We want to empower users, but also find balance and sustainability for an online world where publishers, advertisers, users and nonprofit organizations all have a say in creating the standards that will make the web a better place.

Fill out the form below and join us in shaping the future of the web.

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