At Acceptable Ads, we believe that there is a sustainable solution that benefits all in the ad tech ecosystem. That is why we advocate for ad filtering instead of total blocking of ads.
The key to monetizing and reaching ad-filtering users
By supporting a nonintrusive, fair and sustainable online exchange between all players in the ad ecosystem, Acceptable Ads represents a sea change in the way the ad industry views the subject of cooperation and compromise.
What coalitions exist within the Acceptable Ads Committee, how are they formed and why do they matter?
Who’s on the independent Acceptable Ads Committee and what are their responsibilities?
The ad formats approved by Acceptable Ads are designed to be nonintrusive and respectful. What makes an ad an ‘Acceptable Ad’?
Acceptable Ads is the company that enables brands to reach ad-blocking users, and publishers and advertising solutions to monetize those users. But why bother?
The Acceptable Ads Committee (AAC), the independent committee that creates ad standards for ad-filtering users, is constantly at work identifying the needs and gaps of desktop and mobile-specific advertising criteria.
Acceptable Ads enables websites to monetize those users, and depending on the ad set-up, the solution may be direct allowlisting.
Acceptable Ads enables websites to monetize those users, by allowlisting specific ad formats that meet the criteria of the Acceptable Ads standard.
What’s with whitelisting ads in an ad blocker? What is it even?