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What would happen to the internet without ad blockers?

Ad blockers are now ubiquitous thanks to the backlash against the annoying ads of the aughts.
Future of ad blocking and advertising post covid19
Ad Blocking

The future of advertising and ad blocking

Advertisers who want to recoup the losses from COVID19 have to be creative and smart. Here are some predictions for the future of advertising and ad blocking.

Ad Blocking

Ad blocking? The reports of its death are not exaggerated

Back in the day, ad blocking meant one thing. Blocking all ads. Easy, eh? By design these tools were absolutely rigid; no gray areas, no room for maneuver. But over time that approach has softened. So why is that?