Advertisers who want to recoup the losses from COVID19 have to be creative and smart. Here are some predictions for the future of advertising and ad blocking.
The future of advertising and ad blocking
Now that we’re well into the new year, hich advertising and ad-blocking trends have changed in 2021?
What was 2020 like for ad industry and how did ad blocking evolve during this complicated time?
For over a decade the advertising industry has seen digital content consumers as almost binary; ad blocking users and non-adblocking users. However, as the industry and technology has evolved, this way of thinking is no longer valid or accurate.
Back in the day, ad blocking meant one thing. Blocking all ads. Easy, eh? By design these tools were absolutely rigid; no gray areas, no room for maneuver. But over time that approach has softened. So why is that?