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The real value of advertising to standard, ad-blocking and ad-filtering users

For over a decade the advertising industry has seen digital content consumers as almost binary; ad blocking users and non-adblocking users. However, as the industry and technology has evolved, this way of thinking is no longer valid or accurate.
Ad Blocking

Ad blocking? The reports of its death are not exaggerated

Back in the day, ad blocking meant one thing. Blocking all ads. Easy, eh? By design these tools were absolutely rigid; no gray areas, no room for maneuver. But over time that approach has softened. So why is that?