Advertisers who want to recoup the losses from COVID19 have to be creative and smart. Here are some predictions for the future of advertising and ad blocking.
The future of advertising and ad blocking
Now that we’re well into the new year, hich advertising and ad-blocking trends have changed in 2021?
What was 2020 like for ad industry and how did ad blocking evolve during this complicated time?
With the alarming number of cyber attacks in 2021, what steps should be taken to ensure safety for the users?
As the story of a video game retailer’s soaring stock price sparked the attention of the American financial market, many from the ad tech community drew parallels between the two. What are the similarities?
By supporting a nonintrusive, fair and sustainable online exchange between all players in the ad ecosystem, Acceptable Ads represents a sea change in the way the ad industry views the subject of cooperation and compromise.
What coalitions exist within the Acceptable Ads Committee, how are they formed and why do they matter?
Who’s on the independent Acceptable Ads Committee and what are their responsibilities?
The ad formats approved by Acceptable Ads are designed to be nonintrusive and respectful. What makes an ad an ‘Acceptable Ad’?
Crumbs and Fractal team up to research a model for the exchange of data and its ownership between publishers, advertisers and users in a fair and open way.