Crumbs and Fractal team up to research a model for the exchange of data and its ownership between publishers, advertisers and users in a fair and open way.
Improving data privacy exchange through blockchain technology
One cannot navigate the modern terrain of online advertising and user interests without looking at how it all holds together, how a give-and-take from all sides leads to a sustainable future.
Like all groups of people, even ad-blocking users have differences among them.
Here’s thing about users: they’re valuable.
So, anyway, some promised introductions…
The truth is that many people in the industry see users as an obstacle.
Brands today spend billions on influencer marketing each year, with recent estimates suggesting that global influencer marketing spend has tripled between 2017 and 2020.
If you’ve been paying attention of late then you might have already sensed that we were working on something big in the realm of privacy.
Advertising has undergone significant changes in recent decades. But, without a doubt, the most impactful moment has come in the form of new data privacy laws.
Over the past few years marketers have attached increasing value to ad viewability… but what does that mean? And does it even matter?