10 years of growth, changing the online value exchange, and now Trestle.
Happy Birthday Acceptable Ads
Ad blockers are now ubiquitous thanks to the backlash against the annoying ads of the aughts.
Officially launched in the United States in August 2021, Trestle is the only advertiser solution on the market that enables advertisers to reach ad-filtering users at scale.
The COVID-19 pandemic has worked its way into the fabric of every industry and every organisational infrastructure across the planet, and the advertising sector is no different.
For over a decade the advertising industry has seen digital content consumers as almost binary; ad blocking users and non-adblocking users. However, as the industry and technology has evolved, this way of thinking is no longer valid or accurate.
The future of online advertising has to involve creating and delivering high-quality, non-intrusive ads that strongly appeal to a specific user community, because this is a fair exchange that the vast majority of users are more than willing to accept.
This new privacy-first epoch presents an opportunity for industry-wide collaboration to create a New Deal for the benefit of all its participants.
The Acceptable Ads Committee (AAC), the independent committee that creates ad standards for ad-filtering users, is constantly at work identifying the needs and gaps of desktop and mobile-specific advertising criteria.