Users
How to boost ad viewability by targeting ‘ad aware’ users
Over the past few years marketers have attached increasing value to ad viewability… but what does that mean? And does it even matter?
26. November 2020
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How to boost ad viewability by targeting ‘ad aware’ users
Over the past few years marketers have attached increasing value to ad viewability... but what does that mean? And does it even matter?
Users
Listening to the post-COVID ‘mood music’ of users
Great advertising is fearless. Yet COVID-19 has torn up the advertising strategy playbook, with many brands rushing to hit pause on all advertising.
30. September 2020
Users
Ad-blocking users are not a ‘lost segment’ for advertisers – in fact, they are quite easy to find.
The future of online advertising has to involve creating and delivering high-quality, non-intrusive ads that strongly appeal to a specific user community, because this is a fair exchange that the vast majority of users are more than willing to accept.
25. September 2020
Users
The hard reality: Online advertising has irritated users with online ads for too long
Users’ data has rapidly become the most important web asset for countless participants in the online economy.
24. September 2020
Users
Capturing the attention of over 200 million “ad aware” users
Looking back on the last decade of online advertising, one trend becomes clear: as online ads became bigger, flashier, and more invasive, the popularity of installing ad blockers soared.
17. September 2020
Users
Think you know all about ad block users? Think again!
Traditionally, advertisers had written off ad blocking users as being unreachable and, therefore, uninterested. Thankfully though, that thought process is rapidly changing.
8. September 2020
Users
Perceptions of advertising from the ad-blocking community
Did you know the fortune cookie doesn’t actually originate from China? It was brought to the US by the Japanese! The truth is they are
4. September 2020
