Acceptable Ads is the company that enables brands to reach ad-blocking users, and publishers and advertising solutions to monetize those users. But why bother?
10 things you need to know about Acceptable Ads
The Acceptable Ads Committee (AAC), the independent committee that creates ad standards for ad-filtering users, is constantly at work identifying the needs and gaps of desktop and mobile-specific advertising criteria.
Acceptable Ads enables websites to monetize those users, and depending on the ad set-up, the solution may be direct allowlisting.
Acceptable Ads enables websites to monetize those users, by allowlisting specific ad formats that meet the criteria of the Acceptable Ads standard.
What’s with whitelisting ads in an ad blocker? What is it even?
The Acceptable Ads Committee (AAC) is the nonprofit organization which sets the standards for what is and is not acceptable to show to Acceptable Ads users.
Acceptable Ads has an important value proposition, namely to facilitate a sustainable value exchange between publishers and ad-blocker users.