There’s an interesting elephant in the room that a lot of people seem to enjoy not talking about…free content
Keeping content free for everyone to enjoy
The COVID-19 pandemic has worked its way into the fabric of every industry and every organisational infrastructure across the planet, and the advertising sector is no different.
For over a decade the advertising industry has seen digital content consumers as almost binary; ad blocking users and non-adblocking users. However, as the industry and technology has evolved, this way of thinking is no longer valid or accurate.