Crumbs and Fractal team up to research a model for the exchange of data and its ownership between publishers, advertisers and users in a fair and open way.
Improving data privacy exchange through blockchain technology
So, anyway, some promised introductions…
Brands today spend billions on influencer marketing each year, with recent estimates suggesting that global influencer marketing spend has tripled between 2017 and 2020.
If you’ve been paying attention of late then you might have already sensed that we were working on something big in the realm of privacy.