Privacy Policy

The AcceptableAds website, available at and other domains ("Website"), is operated by eyeo GmbH. Your protection and data confidentiality is of utmost importance to us; that is why we take protecting your personal data seriously. Collecting data helps our products and websites function correctly, and allows us to communicate with you. Our general privacy policy is to avoid collecting more data than necessary. Collected data is anonymized, if possible, and deleted when no longer needed. Our privacy policy will inform you about the specific data, the scope and the purpose of the collection and use of personal data by eyeo when using our products and visiting our websites. Please note that we gather and use personal data in accordance with German data protection laws.

Who is responsible for Data processing?

The legal person responsible for the collection, processing and/or use of personal data in connection with the Website ("Controller") is:

eyeo GmbH
Lichtstr. 25
50825 Cologne

If you have any questions regarding your personal data, please do not hesitate to contact us at

What is Personal Data?

The purpose of data protection is to protect personal data. Personal data means any information relating to an identified or identifiable natural person ("data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular, by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

This information includes, for example, details such as name, postal address, email address or telephone number, but also nicknames, certificates and information about your interests.

What kind of Data do we collect and process, and how?

Website logs

While using the Website, we automatically record website logs and thereby collect the following data for technical and for security reasons:

  • IP address (stored separately)
  • Date and time of access
  • Browser name/version1
  • URL of previously visited webpage2
  • Amount of data sent

This data is stored purely for technical reasons and cannot be linked to any individual person. We do not combine the website log data with any other information about you. Such website logs are retained for a period of 30 days, after which only the aggregated usage statistics that cannot be connected to a single user remain. Everything else is deleted.

  1. For more information, please refer to 

  2. For more information, please refer to 

Data you provide to us

You can use use the Website without providing us with any additional personal data. However, if you want to contact us or apply to the Acceptable Ads Committee, we need some further information in order to respond to your requests, questions and criticism, and to evaluate your application to the Acceptable Ads Committee.

Application form

If you want to apply to the Acceptable Ads Committee, you must provide us with your name, title, company or organization's name, your email address, your stakeholder group and a short description of your motivation why you would like to join the Acceptable Ads Committee. This information is necessary to evaluate your applications and choose qualified members. Optionally, you can provide us with your phone number as an additional contact. For building up the first Acceptable Ads Committee, we will evaluate your application. At a later stage, the Acceptable Ads Committee members will take over the evaluation of applications. Therefore, we will share the applications with the Acceptable Ads Committee members.

One of the aims of the Acceptable Ads Committee is transparency. According to the Bylaws, name and company name of applications to join Member Groups, nominations, resignations and terminations must be published on the Acceptable Ads Committee website. In order to fulfill this purpose, we will publish the following information of approved application on the Website: name, title, company or organization's name as well as the respective stakeholder group.

Closed members area

We are working on a closed members area, where we will likely need more data (signup data) from you. As soon as this feature is implemented, we will inform you about the additional data we need from you.

Do we disclose any Personal Data?

We will not transfer your personal data to third parties as a matter of course without letting you know in advance or asking for your prior permission. We may only transfer your personal data to third parties without informing you separately beforehand in the following exceptional cases as explained below:

  • If required for legal proceedings/investigations, personal data will be transferred to the criminal investigation authorities and, if appropriate, to injured third parties. We will only do this if there are concrete indications of illegal and/or abusive behavior. We are also legally obliged to give certain public authorities information. These are criminal investigation authorities, public authorities which prosecute administrative offenses entailing fines and the German finance authorities.
  • As part of the further development of our business it may happen that the structure of eyeo GmbH changes. The legal structure may be adapted, subsidiaries, business units or components may be created, bought or sold. In such transactions, customer information may be shared with the transmitted part of the company. In the event of a transfer of personal information, softgarden will ensure that it is done in accordance with this Privacy Policy and the German data protection laws.


eyeo may store cookies in order to provide you with comprehensive features and improved ease of use when navigating our Website. Cookies are small files that are stored on your computer with the help of your internet browser. If you do not want to enable cookies, you can opt against using them by selecting the appropriate settings on your browser. Please note that the efficiency and range of our services may be restricted as a result.

What rights do you have?

Naturally, you have the right to receive, upon request, information about the personal data stored by us about you. You also have the right to correct inaccurate personal data and to block and delete details. To do so, please contact us via, or write to:

eyeo GmbH
Lichtstraße 25
50825 Cologne

Deletion of your Data

If we do not need your personal data any longer for the aforementioned purposes, we will delete it and it will no longer be available for further use. Please note, if data needs to be retained for legal purposes we will block the respective data.

Changes to this Privacy Policy

This Privacy Policy can be changed from time to time. The respective current version is available at