Like all groups of people, even ad-blocking users have differences among them.
The two types of ad-blocking users
Here’s thing about users: they’re valuable.
So, anyway, some promised introductions…
The truth is that many people in the industry see users as an obstacle.
Brands today spend billions on influencer marketing each year, with recent estimates suggesting that global influencer marketing spend has tripled between 2017 and 2020.
If you’ve been paying attention of late then you might have already sensed that we were working on something big in the realm of privacy.
Advertising has undergone significant changes in recent decades. But, without a doubt, the most impactful moment has come in the form of new data privacy laws.
Over the past few years marketers have attached increasing value to ad viewability… but what does that mean? And does it even matter?
There’s an interesting elephant in the room that a lot of people seem to enjoy not talking about…free content
The COVID-19 pandemic has worked its way into the fabric of every industry and every organisational infrastructure across the planet, and the advertising sector is no different.