The Acceptable Ads Committee (AAC), the independent committee that creates ad standards for ad-filtering users, is constantly at work identifying the needs and gaps of desktop and mobile-specific advertising criteria.

Acceptable Ads enables websites to monetize those users, and depending on the ad set-up, the solution may be direct whitelisting.

Acceptable Ads enables websites to monetize those users, by whitelisting specific ad formats that meet the criteria of the Acceptable Ads standard.

What’s with whitelisting ads in an ad blocker? What is it even?

The Acceptable Ads Committee (AAC) is the nonprofit organization which sets the standards for what is and is not acceptable to show to Acceptable Ads users.

Acceptable Ads has an important value proposition, namely to facilitate a sustainable value exchange between publishers and ad-blocker users.