So, anyway, some promised introductions…
Who are ad-blocking users anyway?
The truth is that many people in the industry see users as an obstacle.
Brands today spend billions on influencer marketing each year, with recent estimates suggesting that global influencer marketing spend has tripled between 2017 and 2020.
If you’ve been paying attention of late then you might have already sensed that we were working on something big in the realm of privacy.
Advertising has undergone significant changes in recent decades. But, without a doubt, the most impactful moment has come in the form of new data privacy laws.
Over the past few years marketers have attached increasing value to ad viewability… but what does that mean? And does it even matter?
There’s an interesting elephant in the room that a lot of people seem to enjoy not talking about…free content
The COVID-19 pandemic has worked its way into the fabric of every industry and every organisational infrastructure across the planet, and the advertising sector is no different.
For over a decade the advertising industry has seen digital content consumers as almost binary; ad blocking users and non-adblocking users. However, as the industry and technology has evolved, this way of thinking is no longer valid or accurate.
The ad formats approved by Acceptable Ads are designed to be nonintrusive and respectful. What makes an ad an ‘Acceptable Ad’?