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Who are ad-blocking users anyway?
So, anyway, some promised introductions…
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Users
Users know that publishers need to monetize
The truth is that many people in the industry see users as an obstacle.
24. February 2021
Users
Treating 200 million ‘ad-aware’ users as organic influencers
Brands today spend billions on influencer marketing each year, with recent estimates suggesting that global influencer marketing spend has tripled between 2017 and 2020.
12. February 2021
News
eyeo launches Crumbs, bridging the gap between privacy and identity
If you’ve been paying attention of late then you might have already sensed that we were working on something big in the realm of privacy.
22. January 2021
Privacy
Learning from GDPR: why we must act now on intrusive ad formats
Advertising has undergone significant changes in recent decades. But, without a doubt, the most impactful moment has come in the form of new data privacy laws.
21. January 2021
Users
How to boost ad viewability by targeting ‘ad aware’ users
Over the past few years marketers have attached increasing value to ad viewability… but what does that mean? And does it even matter?
26. November 2020
Sustainable Web
Keeping content free for everyone to enjoy
There’s an interesting elephant in the room that a lot of people seem to enjoy not talking about…free content
20. November 2020
Advertising
The smartest advertisers in the room need to move fast to recoup lost revenues
The COVID-19 pandemic has worked its way into the fabric of every industry and every organisational infrastructure across the planet, and the advertising sector is no different.
19. November 2020
Ad Blocking
The real value of advertising to standard, ad-blocking and ad-filtering users
For over a decade the advertising industry has seen digital content consumers as almost binary; ad blocking users and non-adblocking users. However, as the industry and technology has evolved, this way of thinking is no longer valid or accurate.
17. November 2020
Advertising
Low ad exposure: how can advertisers get more visibility?
The ad formats approved by Acceptable Ads are designed to be nonintrusive and respectful. What makes an ad an ‘Acceptable Ad’?
27. October 2020
