The future of online advertising has to involve creating and delivering high-quality, non-intrusive ads that strongly appeal to a specific user community, because this is a fair exchange that the vast majority of users are more than willing to accept.
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Ad-blocking users are not a ‘lost segment’ for advertisers – in fact, they are quite easy to find.
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Users’ data has rapidly become the most important web asset for countless participants in the online economy.
Looking back on the last decade of online advertising, one trend becomes clear: as online ads became bigger, flashier, and more invasive, the popularity of installing ad blockers soared.
Traditionally, advertisers had written off ad blocking users as being unreachable and, therefore, uninterested. Thankfully though, that thought process is rapidly changing.
Did you know the fortune cookie doesn’t actually originate from China? It was brought to the US by the Japanese!
This new privacy-first epoch presents an opportunity for industry-wide collaboration to create a New Deal for the benefit of all its participants.
The marks of this unexpected and tragic force have moved like a wave through society, altering not only our way of life, but also our jobs and revenues, especially for those who work in online advertising.
Back in the day, ad blocking meant one thing. Blocking all ads. Easy, eh? By design these tools were absolutely rigid; no gray areas, no room for maneuver. But over time that approach has softened. So why is that?
Acceptable Ads is the company that enables brands to reach ad-blocking users, and publishers and advertising solutions to monetize those users. But why bother?