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By supporting a nonintrusive, fair and sustainable online exchange between all players in the ad ecosystem, Acceptable Ads represents a sea change in the way the ad industry views the subject of cooperation and compromise.
What coalitions exist within the Acceptable Ads Committee, how are they formed and why do they matter?
The ad formats approved by Acceptable Ads are designed to be nonintrusive and respectful. What makes an ad an ‘Acceptable Ad’?
The ad formats approved by Acceptable Ads are designed to be nonintrusive and respectful. What makes an ad an ‘Acceptable Ad’?
Crumbs and Fractal team up to research a model for the exchange of data and its ownership between publishers, advertisers and users in a fair and open way.
One cannot navigate the modern terrain of online advertising and user interests without looking at how it all holds together, how a give-and-take from all sides leads to a sustainable future.
Like all groups of people, even ad-blocking users have differences among them.
Here’s thing about users: they’re valuable.
The truth is that many people in the industry see users as an obstacle.
