Earning back lost revenue is possible for publishers through reaching ad-blocking or ad-filtering users with Acceptable Ads.
Unlocking lost revenue with ad-filtering users
It’s a question as old as the field of advertising itself: what are consumers’ expectations for advertisements?
At Acceptable Ads, we believe that there is a sustainable solution that benefits all in the ad tech ecosystem. That is why we advocate for ad filtering instead of total blocking of ads.
Trying to target the younger consumers is tricky and costly for advertisers today, but it doesn’t have to be.
As users play a huge role in the success of advertising, we pulled together stats to o shed some light on what users think user about four different ad types.
Advertisers who want to recoup the losses from COVID19 have to be creative and smart. Here are some predictions for the future of advertising and ad blocking.
Now that we’re well into the new year, hich advertising and ad-blocking trends have changed in 2021?
What was 2020 like for ad industry and how did ad blocking evolve during this complicated time?
With the alarming number of cyber attacks in 2021, what steps should be taken to ensure safety for the users?
As the story of a video game retailer’s soaring stock price sparked the attention of the American financial market, many from the ad tech community drew parallels between the two. What are the similarities?