General
Securing web browsers and defending against malvertising
With the alarming number of cyber attacks in 2021, what steps should be taken to ensure safety for the users?
6. May 2021
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Securing web browsers and defending against malvertising
With the alarming number of cyber attacks in 2021, what steps should be taken to ensure safety for the users?
Menu
General
The power of users: AdTech and the GameStop affair
As the story of a video game retailer’s soaring stock price sparked the attention of the American financial market, many from the ad tech community drew parallels between the two. What are the similarities?
28. April 2021
Acceptable Ads
The effect of Acceptable Ads on the internet
By supporting a nonintrusive, fair and sustainable online exchange between all players in the ad ecosystem, Acceptable Ads represents a sea change in the way the ad industry views the subject of cooperation and compromise.
22. April 2021
Acceptable Ads
The AAC Coalitions: an explainer
What coalitions exist within the Acceptable Ads Committee, how are they formed and why do they matter?
14. April 2021
Acceptable Ads
Who’s who on the Acceptable Ads Committee? We explain.
Who’s on the independent Acceptable Ads Committee and what are their responsibilities?
7. April 2021
Acceptable Ads
The Acceptable Ads criteria: an explainer
The ad formats approved by Acceptable Ads are designed to be nonintrusive and respectful. What makes an ad an ‘Acceptable Ad’?
1. April 2021
News
Improving data privacy exchange through blockchain technology
Crumbs and Fractal team up to research a model for the exchange of data and its ownership between publishers, advertisers and users in a fair and open way.
30. March 2021
Sustainable Web
A sustainable web: What does that actually mean?
One cannot navigate the modern terrain of online advertising and user interests without looking at how it all holds together, how a give-and-take from all sides leads to a sustainable future.
24. March 2021
Users
The two types of ad-blocking users
Like all groups of people, even ad-blocking users have differences among them.
17. March 2021
Users
Why should publishers care about user experience?
Here’s thing about users: they’re valuable.
10. March 2021
