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Listening to the post-COVID ‘mood music’ of users

Great advertising is fearless. Yet COVID-19 has torn up the advertising strategy playbook, with many brands rushing to hit pause on all advertising.
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Balance, Corona, and Acceptable Ads

The marks of this unexpected and tragic force have moved like a wave through society, altering not only our way of life, but also our jobs and revenues, especially for those who work in online advertising.