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Users


From its start in 2006 Adblock Plus blocked all the ads. But by 2011 we were starting to think this was a bad idea, so we asked our users if they thought so too. ​They did. In fact, a large majority said that they would be fine with seeing certain ads if they were not so intrusive. So, with their input, we developed standards for better ads. These became the first Acceptable Ads criteria, and as these criteria evolve users continue to be an irreplaceable part of the process.

But that doesn’t mean they have to be. Adblock Plus is endlessly and totally customizable, so users can ​turn off Acceptable Ads and block all ads. However, few do. After five years of running Acceptable Ads, users have demonstrated time and again that they want to play a role in the Acceptable Ads process, something the Acceptable Ads Committee will facilitate.

Acceptable Ads supported products

All our products are Acceptable Ads compatible and have similar features including opt-out and customizable whitelisting options. Advertisers and publishers who have agreed to abide by user-generated criteria are whitelisted on:

Adblock Plus for desktop browsers

Available for Firefox, Chrome, Safari, Opera, Maxthon, Internet Explorer and Edge

Download

Adblock Plus for Safari iOS

Content blocker for Safari on iOS versions 8 and higher

Download

Adblock Browser for Android

Mobile browser for Android OS versions 2.3 and higher

Download

Adblock Browser for iOS

Mobile browser for iOS versions 8 and higher

Download

Disable Acceptable Ads

Do you want to block all ads? No problem, you can disable Acceptable Ads at any time:

Adblock Plus for Chrome, Maxthon, Opera, Safari
  1. Click the Adblock Plus icon and select Options.
  2. Uncheck Allow some nonintrusive advertising.
Adblock Plus for Firefox
  1. Click the Adblock Plus icon and select Filter preferences.
  2. Uncheck Allow some nonintrusive advertising.
Adblock Plus for Internet Explorer
  1. Click the Adblock Plus icon and select Settings.
  2. Uncheck Allow some nonintrusive advertising.
Adblock Plus for iOS
  1. Uncheck Allow some nonintrusive ads.
Adblock Browser for Android
  1. Open Settings, tap Ad blocking > Configure Acceptable Ads.
  2. Uncheck Allow some nonintrusive advertising.
Adblock Browser for iOS
  1. Open Settings, tap Adblock Plus > Acceptable Ads.
  2. Uncheck Allow some nonintrusive ads.