Learning from GDPR: why we must act now on intrusive ad formats
Advertising has undergone significant changes in recent decades. But, without a doubt, the most impactful moment has come in the form of new data privacy laws.
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Advertising has undergone significant changes in recent decades. But, without a doubt, the most impactful moment has come in the form of new data privacy laws.
Over the past few years marketers have attached increasing value to ad viewability… but what does that mean? And does it even matter?
There’s an interesting elephant in the room that a lot of people seem to enjoy not talking about…free content
The COVID-19 pandemic has worked its way into the fabric of every industry and every organisational infrastructure across the planet, and the advertising sector is no different.
The ad formats approved by Acceptable Ads are designed to be nonintrusive and respectful. What makes an ad an ‘Acceptable Ad’?
The issue of transparency around the collection and use of online users’ data for online advertising has hit headlines. Where is our data going?
The marks of this unexpected and tragic force have moved like a wave through society, altering not only our way of life, but also our jobs and revenues, especially for those who work in online advertising.
What’s with whitelisting ads in an ad blocker? What is it even?