Get whitelisted

On October 1, 2015, Adblock Plus announced its intention to form a committee of independent members to take over the main parts of its Acceptable Ads initiative, a program that up to that point had been managed entirely by Adblock Plus’s parent company, eyeo GmbH.

This committee controls and amends the Acceptable Ads Standards. In doing so, it governs the Acceptable Ads initiative by creating standards for ad types that users of ad-blocking software deem acceptable and that bring value to publishers and advertisers.

The committee has the authority to dictate the management and policies of the Acceptable Ads initiative, including changes to the process of publishing the whitelist and excluding entities from getting whitelisted if they do not comply with the Acceptable Ads Standards.

We love the web, but we think it can improve. Help us make it a better place! The Acceptable Ads initiative is simple: if your ads are nonintrusive and abide by the Acceptable Ads criteria, they will be seen by a much larger audience, thus increasing your traffic and revenue. It's easy to join; many advertisers and publishers already benefit from the initiative.

Important: Before filling out the form please ensure your ads meet the Acceptable Ads criteria.

Privacy policy: Your information will be stored and used only to handle this application and to respond to your inquiry. It will never be shared with any third party. If you would like to have your information removed from our database, please email us at