The Acceptable Ads Committee is divided into three Coalitions, with each faction consisting of several Members. Each group includes a Representative and multiple supporting Members.
Below is a list of all current Representatives and supporting Members, broken down by Coalition.*
*The Adblock Agent is a representative from an ad blocker product who attends meetings in an advisory role but does not have a vote and is not formally a member of the committee.
This Coalition consists of stakeholders that can be classified as organizations primarily driven by generating profits. The following groups form the For-Profit Coalition: Advertisers, Ad-Tech Agencies, Advertising Agencies, and Publishers and Content Creators.
This Coalition consists of stakeholders who primarily focus on specific issues relevant to their area of expertise. These experts bring a unique and objective perspective to the AAC. The following groups form the Expert Coalition: Creative Agents, Researchers and Academics and User Agents.
This Coalition consists of stakeholders that can be classified as entities primarily driven by protecting the rights of online users. The following Member Groups form the User Advocate Coalition: Digital Rights Organizations and Individual Users.