Members


The Acceptable Ads Committee is divided into three Coalitions, with each faction consisting of several Members. Each group includes a Representative and multiple supporting Members.

Below is a list of all current Representatives and supporting Members, broken down by Coalition.*

*The Adblock Agent is a representative from an ad blocker product who attends meetings in an advisory role but does not have a vote and is not formally a member of the committee.

Meet the Acceptable Ads Committee

For-Profit Coalition

This Coalition consists of stakeholders that can be classified as organizations primarily driven by generating profits. The following groups form the For-Profit Coalition: Advertisers, Ad-Tech Agencies, Advertising Agencies, and Publishers and Content Creators.

Advertisers

Representative
  • Breanna Fowler
    Strategic Partnerships & Advertising, Dell
Members
  • Thomas Wrobel
    Trivago

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Ad Tech Agencies

Representative
  • Ari Levenfeld
    Senior Director of Privacy and Inventory Quality, Rocket Fuel Inc.
Members
  • Todd Garland
    Founder, BuySellAds
  • Sebastien Bock
    GVP Tech & Product Programmatic & Data, Rakuten Marketing
  • Jon Malach
    CEO, Native Ads, Inc.
  • Francine Hardaway
    Director of Marketing, ZEDO
  • Henry Lau
    Head of Partnerships, Instinctive
  • Alex Calic
    Chief Revenue Officer, The Media Trust
  • Henrik Lohk
    Co-founder, Adtoma AB
  • James Sciolto
    Co-Founder & Chief Marketing Officer, Bidio
  • Nicole Pruess
    Global Managing Director, Publisher Marketplace, Criteo
  • Mat Bennett
    Managing Director, OKO Digital
  • Tom Gabriele
    Co-Founder, WowYow Inc.
  • Dan Greenberg
    Founder & CEO, Sharethrough
  • Eric Simon
    COO, Skydeo
  • Michael Blend
    Co-founder and President, System1

Apply

Advertising Agencies

Representative
  • Gabriel Cheng
    VP Strategy Growth & Partnerships, M&C Saatchi Mobile
Members
  • Kevin Vanvalkenburgh
    Vice President of Connections Planning, The Tombras Group
  • Tom Rathbone
    Head of Technology, Schaaf-PartnerCentric
  • Christoph Bornschein
    CEO/Founder, TLGG
  • Will Perkins
    VP Media, Look Listen

Apply

Publishers & Content Creators

Representative
  • Gavin Hall
    CTO, TED
Members
  • Paul Lomax
    CTO, Dennis Media
  • Christian Hendricks
    Founder, Local Media Consortium
  • Scott Messer
    VP Content Channels, Leaf Group
  • Loic Dussart
    COO, KOL

Apply

Expert Coalition

This Coalition consists of stakeholders who primarily focus on specific issues relevant to their area of expertise. These experts bring a unique and objective perspective to the AAC. The following groups form the Expert Coalition: Creative Agents, Researchers and Academics and User Agents.

Creative Agents

Representative
  • Jon Lefley
    Creative Director, Saatchi & Saatchi
Members
  • Tobias Eidem
    BrandGlobe and former chairman of Sweden’s KIA-index, BrandGlobe

Apply

Researchers & Academics

Representative
  • Fran Howarth
    Security Analyst, Bloor Analyst Group
Members
  • Zubair Shafiq
    Assistant Professor, Department of Computer Science, The University of Iowa, USA

Apply

User Agents

Representative
  • Kenny Ye (叶智聪)
    Director of International Business Development, Alibaba Mobile Group, UC Web
Members

Apply

User Advocate Coalition

This Coalition consists of stakeholders that can be classified as entities primarily driven by protecting the rights of online users. The following Member Groups form the User Advocate Coalition: Digital Rights Organizations and Individual Users.

Digital Rights Organizations

Representative
  • Holmes Wilson
    Co-Founder/Co-director, Fight for the Future
  • Paul-Olivier Dehaye
    Co-Founder, PersonalData.IO
Members

Apply

Users

Representative
  • Caroline Crandall
    Adblocking User
Members
  • Zack Sinclair
    Adblocking User
  • Leli Schiestl
    Adblocking User

Apply