Acceptable Ads Committee


In 2017, eyeo GmbH handed over control of the Acceptable Ads initiative to an independent committee made up of eleven stakeholders who represent three distinct coalitions: User Advocates Coalition (digital rights organization, ad-block user), For Profit Coalition (advertiser, advertising agency, ad-tech company, publisher / content creator) and the Expert Coalition (user agent, creative agent, researcher / academia). This committee, aptly called the Acceptable Ads Committee, has full control over the Acceptable Ads initiative, including what’s deemed acceptable by defining the Acceptable Ads criteria.

The committee's goal is simple: create new and exceptional ad standards that improve the user experience for ad-blocking users while, just as importantly, delivering real value to content publishers and online advertisers.

Recent updates about the committee

Adblock Plus parent eyeo announces members of independent Acceptable Ads Committee

First update! New committee member announcements and ongoing user search

First AAC meeting date is set; plus, new members and the search for the golden user

Representing you, the user, on the Acceptable Ads Committee