Applications submitted between March 13-16 have not been received by eyeo due to an issue with our servers. Please re-submit your application here.

Best Practices


The following guidelines have been taken from successful cases of websites implementing Acceptable Ads. Make your website look awesome and start monetizing good forms of advertising, too. It’s this easy:

Choose the best formats in the best spots.
Be clear and relevant. It’s really that simple.

{{static-formats-image-alt(Static formats image alt text) Static formats example image}}

Use static formats

Nobody wants to see an ad that’s screaming for attention and distracting them when they’re trying to consume the content. Animated ads are one of the primary causes of ad blocking.

{{goode-location-image-alt(Good location image alt text) Good location example image}}

Choose a good location

Ads perform best when located in the header, in the sidebars or after the content.

{{be-straightforward-image-alt(Be straightforward image alt text) Good location example image}}

Be straightforward, and don’t try to disguise ad content as editorial

Make your ads recognizable by labeling them as such. With new formats such a native, the line between editorial content and ads has never been so thin!