What are Acceptable Ads?

Acceptable Ads must comply with specific criteria to be shown to users of ad-blocking software.


Ads should not disrupt the user’s natural reading flow. Ads should instead be placed above, beside or below the primary content.

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Ads should be clearly marked with the word "advertisement" or a reasonable equivalent.

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There are strict size requirements for individual ad sizes, as well as the total space occupied by ads.

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Who benefits from Acceptable Ads?

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Increase your revenue

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Ad Networks

Monetize your audience

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Extend your reach

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Ad-Tech Suppliers

Opportunities for growth

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Support the free and open web