The Acceptable Ads Committee

The independent Acceptable Ads Committee (AAC), established in 2017, creates exceptional ad standards. This improves user experience while delivering real value to content publishers and online advertisers.

The AAC determines the criteria that define which ads are acceptable. It also governs the Acceptable Ads Standard.

The AAC is divided into three coalitions: For-profit, User Advocate, and Expert

Each coalition consists of several Groups. Groups are based upon the specific segment they represent, like the advertisers group or the digital rights organizations group. Each Group includes a Representative and multiple supporting Members.

Meet the Committee Hide the Committee

Apply to join the Committee

Do you want to help create a new standard of advertising while improving the ad experience for millions of ad-blocking users? If so, fill out the form below!

Privacy policy: Your information will be stored and used only to handle this application and to respond to your inquiry. It will never be shared with any third party. If you would like to have your information removed from our database, please email us at